Monday, 14 February 2011

WHAT IS DESIGN FOR SCREEN: Darren Firth Logo Design

The logo below is a commisioned Logotype for Brandfluent, a London based consultancy, practicing in the areas of Brand Innovation, Technology, Digital & Experiential.

This piece of design works very well for the role it plays, the clever but subtle alterations to the typeface reflect on the business its been made for and reflect the meaning in their company name.

By giving the 'F' and 'N' in the word 'fluent' curved terminals and foot serifs it makes the other letters flow into one another reflecting the meaning of the word fluent.