Monday 14 February 2011

WHAT IS DESIGN FOR SCREEN: TYPOGRAPHIC REFRACTION



Shock! This video is ridiculously well planned and thought out, somebody has a very good imagination to conjure this up. The video shows different letters under a microscope that have been places underneath a beaker of water. The bubbles and flow of the water in the beaker distort the shape of each letter creating some very alternative shapes of lettering.

I love the concept behind this video and the way it works so well, the imagery and camera shots in the video are so surreal half way through its so hard to get you're head around how it works.

I think if each frame was captured individually they could be turned into some really nice prints or posters.


Refraction - The Alphabet from Jesse Zanzinger on Vimeo.