Part of my concept is the re-branding of the Don't Flop online shop, there website and youtube account have a consistent visual trend, (within the youtube limitations). However their online shop is part of their online status that I feel could be put together in a much more appealing way. Below is a bit of research into their clothing and their online Big Cartel Shop.
I think one way to improve the Don't Flop online shop would be to have it at a separate address to Big Cartel as their online shop building has a lot of limitations to the layout and interactive elements of the site.
The range of clothes that they have on sale to the current date;
